(Washington, DC) ─ On the 56th anniversary of the passage of the Voting Rights Act of 1965, the Lawyers’ Committee for Civil Rights Under Law is joining The CW network to launch a new, nonpartisan initiative entitled “Freedom to Vote,” to help promote eligible voter protection and remove barriers to voting. Mark Pedowitz, chairman and chief executive officer of The CW, and Damon Hewitt, president and executive director of the Lawyers’ Committee, announced the new effort was on Friday.
The new CW campaign is being developed in partnership with the Lawyers’ Committee for Civil Rights Under Law, a nonpartisan, nonprofit organization dedicated to securing equal justice for all through the rule of law; and Vote.org, the largest voting registration and get-out-the-vote technology platform in America.
“Our democracy works best when people can participate freely, but measures that make it harder for some people to vote undermine the core of this great American principle,” said Damon Hewitt, president and executive director of the Lawyers’ Committee for Civil Rights Under Law. “That is why access to the ballot is one of the country’s most pressing civil rights issues. This collaboration The CW will help to spread the message that all people of conscience should call for an end to voter suppression tactics and that Congress should pass comprehensive legislation to protect the sacred and fundamental right to vote.”
“Voting is the very foundation of our democracy. We all deserve the right to vote, and the right to fair access to cast those votes safely and securely. The CW has an opportunity and a responsibility to engage our multi-platform audience in the efforts of our esteemed partners to encourage leaders in Washington and around the country to protect and strengthen the freedom to vote,” said Pedowitz. “Last year, we were so incredibly proud to have contributed in some way to getting more young people than ever to vote in the 2020 presidential election through our ‘Vote Actually’ campaign. Now, through our ‘Freedom to Vote’ initiative, we want to make sure that those young voters, and every one of the 240 million eligible voters, can continue to be able to make their voices heard in future national, state and local elections.”
“Vote.org was proud to have partnered with The CW on their 2020 Vote Actually Campaign, and we are excited to be partnering again in 2021 at this critical moment for our democracy,” said Andrea Hailey, CEO. “This is an all hands on deck moment, and we need everyone, including companies, influencers, artists, and advocates to stand up for the freedom to vote. We applaud The CW for using its platform and leveraging its talent and voice to protect our democracy.”
About the Lawyers’ Committee for Civil Rights Under Law
The Lawyers’ Committee for Civil Rights Under Law (Lawyers’ Committee), a nonpartisan, nonprofit organization, was formed in 1963 at the request of President John F. Kennedy to involve the private bar in providing legal services to address racial discrimination. The principal mission of the Lawyers’ Committee for Civil Rights Under Law is to secure, through the rule of law, equal justice for all, particularly in the areas of voting rights, criminal justice, fair housing and community development, economic justice, educational opportunities, and hate crimes. For more information, please visit https://lawyerscommittee.org.
About The CW
THE CW TELEVISION NETWORK launched in 2006 as America’s fifth broadcast network, with programming targeting younger viewers, a demographic highly sought after by advertisers. The CW, a joint venture between Warner Bros. Entertainment and CBS Corporation, and now broadcasts across the week, offering fourteen-hours of primetime programming, Monday through Sunday, beginning in Fall 2021. The CW’s primetime programming is also available to stream for free, without authentication, on the ad-supported CWTV.com and The CW app, now available on every major OTT platform. Additionally, The CW broadcasts a three-hour Saturday morning kids block. The CW’s digital network CW Seed launched in 2013 and offers original short-form digital content as well as past seasons of fan-favorite television series. For more information about the network and its programming, visit www.cwtvpr.com.
Vote.org is the largest 501(c)(3) nonprofit, nonpartisan voting registration and get-out-the-vote (GOTV) technology platform in America, with the goal of reaching historically underserved voters of color and underrepresented young voters. Vote.org leverages innovative solutions that meet underserved voters where they engage and get their information, and has established its brand as the most trusted and accessible online resource for registering to vote and understanding how to cast your ballot.